1. Everything Is Measurable
When you place an ad in the newspaper or a magazine, it can be difficult to assess the direct sales impact for your business. With online marketing, everything can be tracked and illustrated in detailed graphs that illustrate traffic growth, leads and sales conversions from your specific search marketing campaigns. Using a free traffic analysis tool like Google Analytics, it is easy to calculate your return on investment (ROI) so you can appreciate the excellent value generated from your online marketing budget. (To see how well your digital marketing programs are performing today, conduct a Digital Marketing Audit.)
2. Brand Engagement
In the crowded market, you need to establish and maintain positive brand awareness and client loyalty. Apart from word-of-mouth and leveraging your personal relationships with your established clients, a website is the most important marketing tool a business can have. A regularly updated website with well-written content that maintains people’s interest is essential to showing people exactly how your fast business funding is distinctive – and how you offer the best value to your clients.
3. Internet Marketing is Time-Effective
Internet marketing is fast and easy to start. You can set up a campaign at any time convenient for you. For instance, email marketing which is one of the best internet marketing strategies can be set up in a matter of hours. Within few minutes, you set up the auto-responded and start marketing even with a list of one subscriber.
The Internet provides an important platform for building relationships with customers and increasing customer retention levels. When a customer has purchased a product from your online store, you can begin the relationship by sending a follow-up email to confirm the transaction and thank the customer. Emailing customers regularly with special, personalized offers helps to maintain the relationship. You can also invite customers to submit product reviews on your website, helping to build a sense of community.
Internet marketing involves less or no start-up-capital. You might start blog marketing, social media marketing, email marketing with less investment compared to traditional marketing which greatly lies on the factors of production – Land, capital, labor, entrepreneur. These are not prerequisite to online marketing and translate to reduced cost of production, advertising and marketing since no money is incurred on staffing, procurement of business premises and middlemen. Offline traditional marketing like newspaper, radio, television and banner may cost thousands of dollars while fraction of such can run PPC advertising on Facebook, Google and other PPC companies.
6. Easy and Quick Service Delivery
It is a great plus to importers as they make the online order right in the comfort of their home. Delivery process of sale items can easily be tracked online. Consumers get digital downloadable products on a click of mouse.
7. Real-Time Results
With online marketing you don’t have to wait weeks to see a significant boost in your business. With a paid search marketing campaign you can experience real-time results that enable you to fine-tune your marketing message to achieve your desired effect. If your marketing strategy isn’t working effectively, real-time monitoring tools allow you to easily pin-point exactly where you are going wrong.