Content Marketing Tips for Beginners
When starting out as new entrepreneurs. Here are the seven most useful tips.
1. Create a company blog.
Having a company blog is a great way to ensure you have a steady stream of content. One way to more easily have a constant stream of content is to develop a company blog. You really need to be publishing a blog post nearly every weekday. Means you need to think creatively about what can be a blog post.
2. Use the right tools from the start.
It’s not about the number of tools but rather the selection of the right tools suited for your agency. It makes sense to be frugal during the startup phase but making a point to allocate a budget toward the proper management tools is better for clients, employees and ultimately your bottom line. Most marketing agencies make the mistake of using a slew of low cost tools and software as service platforms to accomplish every little component of their offerings. Those tools have seemingly no end, and new ones are always popping up. I believe a custom CRM solution, marketing automation suite and internal task management app is necessary for any agency to run smoothly
3. Quality content leads to better engagement.
Storytelling marketing is one of the best techniques you can use to keep people’s attention. It also helps with the overall quality of your articles, and it leads to more shares and engagement.
Remember, do not write content just for sake of writing, and always provide value to the user. Share your own experiences – hacks you’ve discovered, tricks you’ve used and even failures you’ve had. If you don’t have enough knowledge yet, you can also use experience of the industry influencers.
4. when you can’t create, repurpose.
It can be hard to come up with new content all the time. So re-use what you create in multiple places. After you’ve written a few posts, you can easily combine them into a white paper that you offer your readers, or if you have some statistic-heavy blog posts, consider using the data to create info graphic. For every piece of content you create, think about ways you can re-use what you’ve already developed in a new way to make your content creation efforts easier in the future.
5. Find the right platform and influences.
Where you post your content is important. It is also important who interacts with your content. These are things that people research before they do business with you. People want to know who trusts you, who endorses you and who is willing to promote you.
Take the time to engage with the blog or influencer. Get on their mailing list. Understand their writing style and what topics they like. Then write to see if they are really a good fit for you and the new audience you seek. Engage with them and their content. Share their stuff across your social networks, and engage with theirs. Leave meaningful comments on their blog posts, and begin to facilitate a relationship with the blog or influencer you are seeking out.
6. Use rich images and videos in your content.
Images and videos can help hold readers attention and help convey your message. Engaging your readers is an important part of content marketing. There are many benefits to increasing your average time on site. A great way to do this is to add as much informative, supplemental and high quality media to all your content. Use high resolution product images, or embed a beneficial video for users to view. Any type of multimedia addition to your content will help users stay interested and increase your overall content quality.
