Top Social Media Sites to Market Your Business
Social media has been the game changer in almost everything that surrounds us. With the birth of social platforms, custom targeting of prospective customers is easier than ever. One of the greatest innovations of technology is social media, not just in our ability to communicate but in our ability to market directly to those we want to reach.
Here is the list of best sites for social media marketing
With more than 1.59 billion users, Facebook comprises of the largest blend of demographics of any social platform. It provides an extraordinary medium for your business to connect with your prospective customers all around the world. And from an advertising perspective, it’s the easiest to manage and allows for the best possible targeting.
Twitter’s value lies in its ability for your posts to go viral: the more people share your posts and “re tweet” your content, the more followers you will attain. We post recent news, updates and articles we have in major media. Hash tags make a big difference in building momentum for your posts, so pay attention to what is trending today and include relevant hash tags. We also re tweet people who have many followers to increase the likelihood of them following us back.
Founded in 2002 and launched in 2003, LinkedIn is THE premier B2B social networking site. LI gets two new members every second, putting it at million number of active users in more than 200 countries.
Traditionally viewed as the spot to put your resume and search for a job, LinkedIn has grown
Into a robust networking site. From job listings to interest groups there are great benefits to keeping your profile up-to- date. Look at it as a business after hour’s event…. put on your suit, add a smile to your face and be on your best behavior because you never know what kind of business leads you’re going to get.
With million number of users on the app and 59% of those users checking the app every single day, it’s no doubt that Instagram has great reach. However, with their latest algorithm change, users no longer view the content in chronological order and rather through an algorithm determined by Instagram, much like Facebook’s algorithm, that not many people understand. This change takes more control away from the companies posting content and makes it hard to determine how many people will be exposed to your posts. Not to mention, without any clickable links associated with each individual post, getting customers to your site from the app is a challenge.
Instagram may best be used as a brand building tool if you have a decent following and post beautiful images or videos, but if you plan to use it as a marketing tool, you will need to devise a strategic plan to capitalize on the half a billion users.
If your products are visually appealing, then this social media site is for you. Pinterest is a vision board-styled social photo sharing site that was launched in 2009. The mission is to connect everyone in the world through shared taste and the things they find interesting. Users find and create theme-based boards, populating these ‘boards’ with a “Pin It” button. Pins may be divided into pictures, videos, discussions, and gifts.
Users may follow anyone or any brand; users can also ‘re-pin’ your pinned items. Companies with product photos can gain a huge following and quick.
- YouTube
Aside from being the second largest search engine, YouTube is owned by Google. So when it comes to search engine optimization, videos are more likely to appear in search results than other websites. There are more than 48 hours of new video uploaded to the site every minute. Wow! As a small business owner, using video in your online marketing strategy – and the back-end keywords of your YouTube video -is just as important as your other online strategies.
- Yelp
Yelp is critical for businesses today. If you don’t have an active strategy to build reviews on Yelp, your customers may do it for you soon enough. All it takes is one poor review to harm your abilities to build your social platform. Asking your customers to review your business on Yelp prevents any negative review from standing out.
